
First published: Prospect 24/05/2018
There is a long-running narrative about emerging markets, with which most of us are very familiar. They are faster growing, more dynamic economies than in the western world. Their fabled, rising middle class is going to fuel new consumption and the development of new brands. They are, in short, the future, and the time to invest is now. Yet, since February, emerging markets have run into a bit of a brick wall, and not for the first time in recent years. What gives?….Read on….https://www.prospectmagazine.co.uk/blogs/george-magnus/just-what-the-global-economy-needs-emerging-markets-hitting-a-brick-wall%E2%80%A8